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According to our recent brand health survey, “modern” was one of the top words used by consumers to describe the latest RE/MAX advertising campaign.
And that shouldn’t be a surprise. With innovative commercials, major league partnerships, refreshed branding and uncontested brand awareness across all major media channels, it’s no wonder consumers see our brand as modern.
The question is: when those same consumers drive past your local RE/MAX office, do they think the word, “modern?”
Back in September 2017 we updated the RE/MAX logos. At the time, we suggested offices update their exterior signage within a couple of years to match the new branding. To date, we have been lenient on that timeline as we understand the financial investment it takes to update signage. However, after 7 years, the time has come to update your exterior office signage if you haven’t already done so!
As mentioned on the National Broker/Owner & Manager update call this past January, we’re asking all RE/MAX offices to update exterior signage by July 2025. This gives you 18 months to plan and budget for these changes.
Use JD Sign Group to Update Your Office Signs
To help you with this initiative, we are excited to announce JD Sign Group is the Exclusive RE/MAX Approved Supplier for Exterior Building Signage in Canada. JD Sign Group specializes in signage fabrication, installation, maintenance and repair, and has managed nationwide campaigns for Tim Hortons, Indigo, Mr. Lube and many other major brands.
As part of this initiative, they are offering to waive design work fees for any office that commits to work with JD Sign Group and approves project costs (typical value is $400 – $750 CAD). Plus, there will be an additional 5% off entire project value for projects exceeding $15K.
Send Us Your Photos of Your Updated Signs
Finally, we want to celebrate all the fresh-looking office signage throughout the country. If you have photos of your updated signage, please send them to wpaterson@remax.net.
