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The Greater Toronto Area’s (GTA) luxury housing market shifted into high gear in the final quarter of 2024, with sales over $3 million climbing more than 40 per cent ahead of year-ago levels for the same period. Just over 360 freehold and condominium properties sold in Q4 2024, up from the 259 sales reported in Q4 2023, according to the latest RE/MAX Canada report.
Report Highlights
- Sales in Toronto’s luxury home market recorded double-digit growth in Q4 2024.
- There was a strong finish to the year, with sales luxury homes priced $3M+ up over 40% in Q4.
- Sales $5M+ led the charge in Q4, up 58.5% year-over-year.
- Sales in Q4 represented one-quarter of total luxury activity, up from 17.7% at the same time last year.
- Rosedale and Forest Hill South proved most popular, especially in the final quarter with 13 sales $5M+ in Rosedale and 7 in Forest Hill.
- In 2025, the momentum is expected to continue to increase, as more buyers move into the market.
The biggest name in real estate has teamed up with the biggest name in hockey, NHL superstar Connor McDavid, in RE/MAX’s latest iteration of the “Advice You Need” consumer ad campaign. This year’s campaign will reinforce with Canadians why RE/MAX agents are the only option when looking for expert advice for ONE of life’s biggest decisions.
RE/MAX is excited to announce new updates with Buffini & Company, providing training and coaching programs to affiliates across U.S. and Canada.
Buffini & Company, founded by business expert Brian Buffini, is a proven powerhouse in the real estate industry. The company provides a unique and effective approach for lead generation and has assisted millions of agents in changing their business for the better.
Through this relationship, you have access to state-of-the-art real estate training and coaching programs that will challenge you and strengthen your skills to help boost your business – all with preferred pricing through RE/MAX University.
Build your business with RE/MAX Tech and Tools.
The RE/MAX technology suite is designed to support you in your day-to-day tasks. By completing, at minimum, the tasks below, you can position yourself to generate more leads, establish yourself as an expert in your market, build stronger relationships and more efficiently manage your business.
*Note some tasks are only available to Western Canada at this time.
40% off Canada Post Neighbourhood Mail (Unaddressed Ad Mail)
When it comes to marketing for real estate, direct mail is unlike any other channel. You can reach home buyers and sellers easily, effectively and affordably. It’s a great way to acquire new clients and keep existing ones loyal. It cuts through the advertising clutter and gives you what you need most – results. That’s why even in the digital age, it remains the go-to channel of top agents.
RE/MAX agents and brokers receive a significant discount when booking Neighbourhood Mail with Canada Post. Please read all the instructions provided in the ‘Features’ tab.
The CCIM Institute is an Educational Partner of RE/MAX Commercial, meaning you have access to top tier commercial real estate education.
Education plays an important role in the career growth of real estate professionals, helping them gain new skills and best serve customers. RE/MAX affiliates have easy access to RE/MAX University (RU), the brand’s online learning hub chock-full of courses and education pertaining to a myriad of timely real estate and business development topics.
For RE/MAX Commercial® brokers, as well as residential RE/MAX agents looking to expand their offerings, commercial-specific education offerings through RU are getting a major upgrade. It was just announced during the 2023 RE/MAX BOC that The CCIM Institute is the new Educational Partner of RE/MAX Commercial. With a longstanding reputation of success, The CCIM Institute is widely recognized as the premier provider of commercial real estate education.
Let your clients and community know that you put the money where the miracles are and support Children’s Miracle Network hospital foundations. Leverage the Miracle Home Program & Miracle Commercial Property Program promotional materials to amplify your impact and help generate new business opportunities.
RE/MAX leads the industry in sales and has one of the world’s most powerful brands. These themes resonate throughout the marketing claims presented here. They were developed to help agents and offices grow their business.
The claims have been verified by the RE/MAX Marketing Claims Committee, comprised of professionals in the Brand Marketing, Corporate Communications and Legal departments of RE/MAX World Headquarters.
In addition to factual marketing claims, RE/MAX also enlists the set of marketing slogans accessible here promote the brand by evoking emotion. Use them in your advertising and promotions, along with the marketing claims.
This letter is a straightforward statement outlining your commitment to deliver an elevated experience for your clients. It’s fully customizable, allowing you to emphasize your individual services and spotlight what you bring to the table. Share this on your social channels and use this in your listing and buyer presentations.
Download a PowerPoint file with 18 different styles – multiple branding options, with or without photo. Once you click the button below, right click on the file name, and click download which will save it to your computer. Once you’ve customized your chosen design(s), go to File > Save As > select .jpg.
Being the presenting sponsor of home shows provides RE/MAX the opportunity to increase brand awareness while giving a meaningful engagement opportunity for agents to connect with their clients. Agents have an opportunity to take advantage of the VIP ticket program for the National Home Show, Ottawa Home Show, Spring Cottage Life Show or the discounted ticket program for the Renovation Show and the Home and Garden Shows held in Vancouver, Calgary, Edmonton, and Winnipeg.
Graphic designers use a variety of programs to create signs, flyers, promotional items and more. Each of these programs generate a different type of image file. Here are some of the most common file types you may receive or be asked to send to a graphic designer, and which programs each type of file works with.
The new commercial platform provides resources and tools to help you in every stage of commercial deals. To access MAX/Tech Commercial partnered with RealNex: Log into MAX/Center, and click the MAX/Tech Commercial partnered with RealNex Tile.
RE/MAX is proud to be sponsoring the Vancouver Canucks, Edmonton Oilers, Calgary Flames – use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
All RE/MAX Brokers and Agents are permitted to use the partnership logo lockups in their marketing efforts, as well as the tagline “The Official Real Estate Agents of the NBA”. Please review the guidelines below before you begin.
- Brokers and Agents cannot manipulate the partnership lock up or the NBA logo in any way
- The lock up needs to be on a light/white background with clearance space around the logos
- If you wish to produce a product (merch, pens, clothing etc.) with the logo lockup, you will need to contact and we will connect you with an approved supplier of the NBA. Should you wish to print at your own supplier, you will need to complete a form and pay the royalty fees so they have the rights to use the logo.
- Printed paper products (flyers, post cards etc.) can be printed at your own supplier with the logo lock up. Please email lesleyb@remax.ca to get approval on your designs before going to print.
- You cannot create any social media posts that leverage this logo lock up, however you can share any of the content that originates from the RE/MAX Canada and NBA Canada pages.
- Pre-approved uses for the logo lockup: Email Signatures, Marketing Materials (postcards, flyers etc.), Agent/Office Websites
- NBA Brand Guidelines
RE/MAX Canada is thrilled to announce a partnership with the Professional Women’s Hockey League (PWHL) for their inaugural 2024 season. As part of this exciting partnership, RE/MAX Canada has become the Official Real Estate Agents of the PWHL.
Use the social assets and/or logo lockup to share this exciting news on your marketing channels. Together, let’s make this announcement resonate across our networks, showcasing our pride in this partnership and our commitment to inclusivity and empowerment in every arena.
As Canada’s leading real estate brand, we are proud to be partnering with the only Major League Baseball team in the country, helping keep RE/MAX top of mind with consumers from coast to coast. RE/MAX affiliates are permitted to promote the sponsorship on their marketing channels using the social assets. Please review the TBJ brand guidelines before getting started. Also, looking to use the logo lockup in digital, out-of-home ads or print advertising? Contact Lesley Buick at lesleyb@remax.ca for approval.
Moving into a new home is worth a celebration for the whole family – including the pets! That’s why, RE/MAX has collaborated with Pet Valu to offer your clients a co-branded Welcome Home Package for their pets.
Simply give this gift box to your clients who have purchased a new home as a way to say “thank you” and to show them that you’re an agent who thinks of all aspects of their move – including moving with pets!
These Welcome Home packages are FREE, only pay for shipping. Limited supply and packages are available on a first come, first served basis. Plus, there is a maximum order of two (2) gift boxes per agent. Please allow 3-4 weeks for shipping.
The Quest for Excellence scholarship program is a cash scholarship that recognizes students for their ongoing community contributions and pursuit of leadership. Through this scholarship program, RE/MAX Canada is pleased to offer 40 scholarships of $1,000 each to students across Canada (except for Quebec).
Congratulations to all who were ranked in the RankMyAgent.com 2023 Top 100 Canadian Real Estate Professionals list and 50 Top-Rated Real Estate Teams in Canada list! Download and customize the social graphics to share on your channels or to use in your marketing initiatives!
RE/MAX University has hundreds of courses and thousands of videos to help you get up to speed on every RE/MAX tool. Beyond that, you can also complete your certifications and designations as well as find training programs with practical tips and advice to advance your business in ways that are meaningful to you.
Look for this tile in MAX/Center and download the app today!
Since 2018, RE/MAX Canada has partnered with Treat Accessibly to help drive household awareness to make trick-or-treating accessible and inclusive for children with disabilities by removing barriers that can make getting candy difficult such as staircases, steep or long driveways, strobe lights or loud noises, crowded front entrances, narrow pathways and more. When a homeowner puts the Accessible Trick or Treating® sign on their lawn, they are making a commitment to make their property accessible to everybody on Halloween.
RE/MAX is proud to sponsor the Vancouver Whitecaps!
Official Designations & Rights:
- “Official Real Estate Agency of Whitecaps FC”
- Exclusive Sponsorship Rights in Real Estate Agency category (Residential & Commercial)
- Rights to use Official Sponsor Logo (all uses to be approved by Club) – please contact Matthew Cohen (matthewcohen@remax.ca) for questions and approvals
RE/MAX is proud to be sponsoring all 17 Western Canadian WHL teams. Leverage the RE/MAX sponsorships in every way you can! Use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
