RE/MAX, the biggest name in real estate has officially teamed up with the biggest name in hockey, NHL superstar Connor McDavid of the Edmonton Oilers, in RE/MAX’s latest iteration of ​​the “Advice You Need” consumer ad campaign. This year’s campaign will reinforce with Canadians why RE/MAX agents are the only option when looking for expert advice for ONE of life’s biggest decisions.

Life’s Big Decisions? Trust Starts Here.

Three new commercial spots will drop throughout the year, each bringing to life the subtle touch and expertise unique to RE/MAX agents. As homebuyers and sellers across the country will see, even Connor McDavid needs our advice!

Where You Can Expect to See the Campaign

Through TV broadcast and streaming services, including TSN, Sportsnet, CTV, and HGTV, to out-of-home billboards, social media, influencer marketing, paid search, and digital buys, this multi-channel campaign is estimated to reach more than 470 million impressions this spring – helping keep RE/MAX agents top of mind with consumers across Canada.

The MVP of Hockey Meets the MVP of Real Estate

But that’s not all we have planned with McDavid. The Play Like a Pro contest will allow you to get in on the Connor McDavid buzz. The contest will offer five Ultimate Street Hockey prize packs and a grand prize of a Connor McDavid signed hockey stick and gloves. More details coming soon!

Get Loud with the New Campaign in Your Business!

Leverage the new assets to amplify your business and the RE/MAX brand. From static graphics to videos, reels, stories, and more, make sure to download all the materials to share across your social media and other marketing channels. Together, let’s get loud about RE/MAX in 2025!

Download Marketing Toolkit!