RE/MAX Canada is thrilled to announce a partnership with the Professional Women’s Hockey League (PWHL) for their inaugural 2024 season. As part of this exciting partnership, RE/MAX Canada has become the Official Real Estate Agents of the PWHL.

The PWHL aims to revolutionize women’s professional ice hockey. The league will feature teams from six cities: Boston, Minnesota, Montréal, New York, Ottawa and Toronto. It’s set to unite more than 150 of the best female players from around the world, emphasizing its global reach.

Earlier this year, RE/MAX Canada proudly sponsored the inaugural WNBA In Canada Game, a landmark event in women’s basketball. Our collaboration with the PWHL is a natural progression in our efforts to be more intentional and inclusive with our advertising fund by supporting women’s professional sports.

What You Can Expect to See

Our agreement includes exclusive marketing rights that will improve visibility and engagement with PWHL fans across Canada:
  • Rinkboard Presence: A camera-visible rink board will feature our brand at every Toronto and Ottawa home game, ensuring high visibility among all viewers while keeping RE/MAX top of mind.
  • Broadcast Spots: Engaging RE/MAX broadcast spots will run during games, driving brand consideration to a wider audience via Sportsnet, TSN and CBC.
  • Weekly Social Media Content: Leveraging the PWHL’s impressive social media presence, RE/MAX Canada will have a weekly feature on @pwhloffical.

Leverage This in Your Business

Use the social assets and/or logo lockup to share this exciting news on your marketing channels. Together, let’s make this announcement resonate across our networks, showcasing our pride in this partnership and our commitment to inclusivity and empowerment in every arena.

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