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Being part of the #1 name in real estate that leads the industry in brand awareness is a bit like being in the major sports leagues. You get increased recognition, an expanded “fan” base and the potential to win more leads and reach the top of your game.
RE/MAX agents are the Official Real Estate Agents of the NBA, the Toronto Blue Jays and most recently the PWHL. The brand’s other sports partnerships include the NHL, MLS and WHL. These sponsorships help keep RE/MAX top of mind. In a major way.
What You Can Expect
What does this mean for RE/MAX agents? Major league sports have a huge following, reaching a large target audience and varying demographics. Fans can see the RE/MAX name in TV ads during many major league games (our most recent ad campaign, ‘The Advice You Need’ made its debut during the Super Bowl) and in stadium/arena activations that include RE/MAX sponsored game nights, ads, and contests.
Through paid and earned media, RE/MAX also reaches those outside of sports arenas through multi-channel campaigns. With TV spots featured on HGTV, Sportsnet, TSN and the Magnolia Network, as well as on social media, and through out of home advertising, public relations and targeted digital marketing. All this marketing and brand awareness leads to greater recognition for the brand and your business.
Promote the Sports Sponsorships in Your Business
RE/MAX Canada is thrilled to announce a partnership with the Professional Women’s Hockey League (PWHL) for their inaugural 2024 season. As part of this exciting partnership, RE/MAX Canada has become the Official Real Estate Agents of the PWHL.
Use the social assets and/or logo lockup to share this exciting news on your marketing channels. Together, let’s make this announcement resonate across our networks, showcasing our pride in this partnership and our commitment to inclusivity and empowerment in every arena.
As Canada’s leading real estate brand, we are proud to be partnering with the only Major League Baseball team in the country, helping keep RE/MAX top of mind with consumers from coast to coast. RE/MAX affiliates are permitted to promote the sponsorship on their marketing channels using the social assets. Please review the TBJ brand guidelines before getting started. Also, looking to use the logo lockup in digital, out-of-home ads or print advertising? Contact Lesley Buick at lesleyb@remax.ca for approval.
RE/MAX is proud to sponsor the Vancouver Whitecaps!
Official Designations & Rights:
- “Official Real Estate Agency of Whitecaps FC”
- Exclusive Sponsorship Rights in Real Estate Agency category (Residential & Commercial)
- Rights to use Official Sponsor Logo (all uses to be approved by Club) – please contact Matthew Cohen (matthewcohen@remax.ca) for questions and approvals
RE/MAX is proud to be sponsoring all 17 Western Canadian WHL teams. Leverage the RE/MAX sponsorships in every way you can! Use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
RE/MAX is proud to be sponsoring the Vancouver Canucks, Edmonton Oilers, Calgary Flames – use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
All RE/MAX Brokers and Agents are permitted to use the partnership logo lockups in their marketing efforts, as well as the tagline “The Official Real Estate Agents of the NBA”. Please review the guidelines below before you begin.
- Brokers and Agents cannot manipulate the partnership lock up or the NBA logo in any way
- The lock up needs to be on a light/white background with clearance space around the logos
- If you wish to produce a product (merch, pens, clothing etc.) with the logo lockup, you will need to contact and we will connect you with an approved supplier of the NBA. Should you wish to print at your own supplier, you will need to complete a form and pay the royalty fees so they have the rights to use the logo.
- Printed paper products (flyers, post cards etc.) can be printed at your own supplier with the logo lock up. Please email lesleyb@remax.ca to get approval on your designs before going to print.
- You cannot create any social media posts that leverage this logo lock up, however you can share any of the content that originates from the RE/MAX Canada and NBA Canada pages.
- Pre-approved uses for the logo lockup: Email Signatures, Marketing Materials (postcards, flyers etc.), Agent/Office Websites
- NBA Brand Guidelines
