We once again partnered with The Globe & Mail, Central Edition (does not include Quebec) for our Spring 2023 Media Campaign. The purpose of the campaign was to advertise your luxury listings, gaining you extra exposure, increasing favourability with your clients, and enhancing The RE/MAX Collection luxury brand.

We placed 4 insertions in the Saturday News Section starting on April 15th and running through May 27th. Each print ad featured 12 luxury listings. Markets were given equal consideration and listings were published from Thunder Bay, to Gravenhurst, Sarnia, Toronto, Torbay, and more.

Luxury properties were submitted via an online form, and chosen to appear based on the below criteria.

  • Preferred within 30 days new
  • Must be listed for at least 2x the average residential price in your market, therefore meeting or exceeding The RE/MAX Collection Threshold. Threshold lists for single family and condos can be found on remax.luxurylaunchpad.com
  • Must have excellent high-quality photography and home staging
  • Must be tagged as a The RE/MAX Collection Property on remax.ca/luxury

Check out the listing ads from our campaign below:

April 15

April 29

May 13

May 27

Info about the Globe & Mail:

Total Circulation: 683,347

Total Impressions/Readership: 7,339,000

Audience: Affluent, HHI over $100k annual, educated with most having a post-graduate degree.

Distribution: All paid insertions were distributed in Ontario (Central Edition).

For any questions about The Globe and Mail print campaign, please email Kristi Bergmann (kristi.bergmann@remax.com).