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As the #1 real estate company in the world, the RE/MAX red-over-white-blue branding and paired with the infamous RE/MAX Balloon is recognized globally and held to an incredibly high standard. Over the years, we have invested millions of dollars into building and protecting the RE/MAX brand, and our competitors know how powerful the RE/MAX colours and balloons are. Recently, our trademarks were challenged, meaning that competitors were looking to use the red-over-white-blue for their own businesses.
Throughout the years, we have dealt with many competitors looking to use the RE/MAX colours, because of its reputation and what they signify – the #1 real estate worldwide and home to the top producers. After 3 years, we are thrilled to share that RE/MAX has won, and that the red-over-white-blue trademark will remain a RE/MAX trademark in Canada!
This is a BIG win for our network, and we want to ensure that Agents are continuing to take advantage of all that the red-over-white-blue has to offer!
Our competitors understand the power and value of the RE/MAX brand, and realize the colours are a reflection of that. As a network, it is important to leverage our brand’s identity and represent RE/MAX on your yard signs and other marketing materials as consumers trust the RE/MAX, and they want to work with RE/MAX Agents.
