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In 2024, the marketing fund provided RE/MAX with an incredible opportunity to elevate the brand’s visibility and reinforce the value of a RE/MAX agent like never before. Through strategic sponsorships, targeted content, and innovative marketing campaigns, we successfully expanded our reach to new audiences and markets, helping you strengthen your business and stay top-of-mind with consumers across Canada.
Key Highlights from 2024:
- The Spring, Summer, and Fall Brand Campaign combined generated over 570 billion impressions.
- The MAX Wins contest series had over 26,000 contest entries, generated 29.6 million impressions, and was shared by agents across the country.
- RE/MAX partnered with Pet Valu and gave over 2000 gift boxes to RE/MAX agents to deliver to clients with pets.
- The 2024 RE/MAX Spotlight on Luxury Report generated 54 million+ PR impressions, 223 news features, and 45,000 page views.
- The 2024 RE/MAX Cottage Trends Report was referenced in parliament twice.
- The RE/MAX x Toronto Blue Jays – Bases Covered Contest had over 27,000 contest entries and generated 2.3 million impressions.
- The CMN Miracle Home Project Campaign had 15.2 million impressions and over 22,500 clicks.
- The 2025 Housing Market Outlook Report so far has generated 79 million PR impressions, 291 news features, and over 178,000 page views.
RE/MAX has never been more connected with consumers, and we’re ready to build on this momentum in our 2025 creative!
In 2025, you can expect to see NHL superstar Connor McDavid team up with RE/MAX for new brand spots and TikToks, putting the importance of expert advice on the highlight reel and customers’ minds. Oh, and to add a little extra power on the slapshot we’ll be rolling out a hockey-themed contest that you can share with your network. See it all next year!
